BACARDÍ Sound of Rum Series | Hip-hop series

Bacardi is shining a light on some of South Africa’s most interesting and exciting genres, and it starts here with Hip-hop.

Hip-hop in SA has been having a moment and has solidified itself as THE genre uniting the dance floors across our cities. Inspiring many, we’ve seen some of our biggest artists start their careers in their bedrooms to later performing to heaving clubs and festivals around our nation.

Join us as we discover the places responsible for Hip-hop’s rise and domination across our country.

Follow the Sound of Rum series and listen to the Sound of Rum on Spotify.

If it makes you move, it’s the Sound of Rum.

Offline editing: Thabo Nhlapo