BACARDÍ Sound of Rum Series | Gqom

Founded in the township of Clermont, Durban and distributed virally through the network of taxis across our country, Gqom has become one of the fastest growing genres both locally and globally. What was once (and still is) created on a DIY studio set-up is now making its way onto the USB’s of some of the world’s biggest DJs, constantly reaching new ears with its unique sound.

Join us as we discover the places Gqom was born and the places it’s finding itself today and tomorrow.

Follow the Sound of Rum series and listen to the Sound of Rum on Spotify.

If it makes you move, it’s the Sound of Rum.

Editing: Thabo Nhlapo